We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing.
This time we're back to just us, just PS products, for four days. We will be at 19 Savile Row, taking over the front of the shop currently occupied by New & Lingwood's 'Re:New' programme, from November 8th to 11th.
We will have all PS products on show, but as with recent London pop-ups (and New York) there will be no stock on site. Anyone can make a purchase there if they want, and get free shipping. But otherwise it's an opportunity to see everything in person, try everything on, and chat to us about any queries or questions.
There will be opening drinks, which are always fun, on the Wednesday, the 8th.
In the month leading up to the pop-up there will also be, as last year, all our winter outerwear (apart from the Drake's collab) available to try on at William Crabtree in Marylebone. So the Wax Walker, the Bridge Coat, the Donegals (light grey and navy) and the Reversible Suede (above).
Hopefully the two together will give everyone enough time to see everything, particularly given there's no longer any Private White store in London to try on those pieces.
Our new coat with Private White VC should be available by the time of the London pop-up, and whenever it lands it will also be at William Crabtree. Currently we're looking at the end of October (yarn only just arrived - over a month late).
The opening hours of the pop-up will be 11am to 7pm.
In other pop-up news, Colhay's will be holding their own pop-up from October 18th to December 6th, at 31 Cork Street. They're open Wednesday to Sunday, 11-5 opening times except for Sunday, 12-4:30.
Our pop-up in New York is from October 18-21, with Rubato, Taillour and Seiji McCarthy. All details here.
Let us know if you have any questions at all. Thanks
Am I right in thinking you are about to launch a trouser? If so, will this be in stock?
No, no trouser I’m afraid! We have been working on a chino for a while, but that’s not coming any time soon
Chino would be amazing, when would you release this?
Right now, absolutely no idea! It’s been an epic and I honestly don’t know if it will ever end
Hi Simon. Have you ever thought about pushing publication time back from 9am? Go at 6/7 and people can read it on the train. There is also, in my experience, a pre-9am period at work where people tend to sit at their desk, have a coffee and ease into the day with a bit of surfing before switching to real work at the dot of 9.
Thanks Rob, I hadn’t thought about that.
Second this!
Though I think it would be pushing publication time forward, not back 😉
We have to wait patiently until Monday evening in New Zealand !
Totally agree with this, also helpful for people from other (European) timezones
Hi Simon,
Look forward to seeing you there in November.
All the best
Cheers Stephen, you too
What kind of collaboration will you have with Drake’s?
It’s a single-breasted raincoat. Being released on Wednesday
Hello Simon, I own your PWVC trench coat in olive. Would you say I can justify the new raincoat as well? Do you still like the trench coat?
I do, absolutely. I’d say they’re different styles, that’s the big difference – one deceptively simple (the new one) the other with all the extra bells and whistles you get with a trench. The only issue for you will be they are not that different in colour. But wait and see on Wednesday and then see what you think
Hi Simon,
Will it be possible to try 2 different sizes from the same item, just to be sure which one fits better?
Of course, that’s why we bring every size in each piece
When will the William Crabtree pop up dates be? 🙂
Sorry, should have said – our coats will be in there from Thursday this week.
It’s not a pop-up in that we won’t be there, but the staff are great and can help anyone trying on and assessing size
Thanks!
Sorry, do you mean available on Thursday as well or only after Thursday? (Don’t want to be annoying but will be in town for a few days leaving late Thursday.) Thanks.
Yes, available on Thursday. Maybe phone ahead just in case, but they should be arriving in store before then
I’ll do that. Thank you.
Hi Simon, I might have missed the news but what’s the collab with Drake’s?
It’s a single-breasted raincoat, it was flagged in our seasonal preview article back at the end of August
Thanks Simon – I’d assumed that was the new PWVC, but that must be the new overcoat I guess.
Yes exactly
Hi Simon, I think the very slight confusion has arisen as I don’t believe (but may be wrongs) the raincoat was described as. collaboration, when you mentioned it in the preview.
Ah yes, good point
Hey Simon,
just curious- any reason you collaborated with Drakes with the raincoat instead of sticking with PWVC?
Perhaps wait until the post tomorrow, Pete, that will make it clear
All the best Simon and PS Team for the THE LONDON POP-UP, AUTUMN 2023 🥳
Cheers Amit
One of these days, I hope this coincides with one of my trips to London. By the way, are there any other ways to come feel and try the clothes when in town?
Only the William Crabtree month – otherwise it’s just the pop-ups.
Hi Simon: I am not one to engage in secular beatification but your full sleeve navy blue knit is simply splendid. The material feels like cashmere, the attention to details is delightful and the collar “stands up” to the test of time reasonably well. For anyone who can afford this it is a no brainer.
I am curious though as the fabric for the short sleeve knit in black- ordered last season- was not quite the same even though based on the description i thought they would be alike. In fact the fabric appears to be substantially superior for the blue knit..
I would like to order the mid grey knit from last season but am wondering if the fabric will be similar to the short sleeve knit from last season or the one i recently ordered and received.
Zubair.
Hi Zubair,
You’re talking about the Dartmoor, to be clear, and thank you very much.
So yes, the short-sleeve is a different material and that’s because the Dartmoor material, while a beautiful superfine merino, is not the coolest. It’s not a summer material.
The short-sleeve is in a high-twist version of the merino, which means it’s not as soft, but it can be woven more openly and so is much more breathable.
Full details are on the original launch piece on the Finest Polo (the short-sleeved one).
Thanks Simon for the clarification. To be clear, the short sleeve is also a great piece of clothing.
Thanks
Hi Simon, any updates on when the oxford cloth will be back in stock? Thanks!
Shouldn’t be long, a week or two
Great stuff – Simon, would you have the totes (black and brown) on show? Pretty keen to see in person!
Yes, I can bring both along, no worries
any idea which time/days will be most/least busy and are you doing anything on the 11th for Poppy day?
Generally the first and last day are the busiest, and the quietest time is early afternoon, after lunch.
Nothing in particular for poppy day, no
Any idea on who will be at the pop up apart from the names mentioned? Is Rubato likely to join? Thanks!
Hi Rups – no, as I said at the top of the post, it will be just us
Always glad to hear that there are more of these. And the Colhay’s one as well.
As a side note, I’m always a little dissapointed to see the month-day format overtaking day-month in the UK.
Is there any chance that you could organise a pop-up with Private White VC? As far as I am aware, there is no retail stockist in London. Like PS merchandise, lots of potential customers like to try on PWVC garments before buying them.
There isn’t, no (apart from our pop-ups for our pieces). I have suggested a pop-up to them in the past, it would work well for their customer base
That’s very disappointing. PWVC summer’s collection was very poor this year. e.g. only a few colours in t-shirts, polos, shirts and jersey. A lot of stock was discounted very heavily in the sale and the “archive” section. As a result, I snapped up a couple of ventile Harringtons for only £220 each. I can’t imagine the brand surviving for long on such slim margins.
Hi Simon
Will you have the linen harrington in L and XL to try on?
We’ll have a size run if it’s in stock. So looking at the stock of the Harrington, there is XL, not no L. So we’ll only have the former
Thanks, Simon.
Hopefully I will be able to gauge if I need to drop down a size from trying on the XL
Hi Simon, hope you are well!
I’ve been an avid reader of your posts and duly follow the Permanent Style page. I’m merely an enthusiasts on men’s fashion with a curiosity to learn more about sartorial style.
I wanted to enquire if the London pop-up event in November at Saville Row is open for all to visit or involves being part of an invite list.
I’d love to come visit and interact with fellow fashion enthusiasts. There by growing my knowledge of men’s fashion and being part of a successful autumn event.
Regards,
Praneet
Hi Praneet,
Absolutely! The pop-up is open to all, just like a regular shop. Please do come by, it will be lovely to see you
Hi Simon apologies if that bas already been answered but do you have more visibility as to when the new winter coat will be released?
It will be the end of this month, Gd, in two or three weeks’ time
That almost coincides with my birthday…
Perhaps you don’t want to say yet – which would be completely reasonable – but any hint as to price?
Probably best not to no
Hi Simon. Is the drinks even tomorrow running all day or is it at a certain time?
Hey Matt – it’s 6-9pm
Hi Simon, I assume its normal to have slight colour variants between the black/cream donegal batches?
Reason I say this is I recently bought the ‘newer’ batch and the colour is lighter and more contrasting than the one my friend bought I believe a year ago.
The older batch is more darker in tone in the cream section of the herringbone where the newer batch is more of a white…
Just curious- which version, the lighter or the darker variant of the donegal would you pick and the most versatile?
Thanks
I’ll try to take a pic to show the difference
Hey Andy,
I wonder whether your friend’s has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they didn’t look to my eye that different from ones in the past. Do share a picture if helpful though